Xinyu Guan

Xinyu Guan is a seasoned professional in the fashion and e-commerce industries, currently serving as Fashion Category Manager at Alibaba Group and Miravia since February and September 2022, respectively. Responsibilities include nurturing partnerships with Aliexpress sellers, strategic planning for flash sales, and developing category strategies to enhance marketplace performance. Previous roles include Category Manager at AliExpress, where Xinyu Guan focused on recruiting sellers and providing data-driven insights, and positions at ByteDance and Lark, where the emphasis was on customer success management and SaaS product development. Xinyu Guan holds a Master of Arts in Fashion and Luxury Business Management from GBSB Global Business School and a degree in International Relations and Area Studies from Jagiellonian University.