German B.

German Bú is a Global Brand Manager at Alliance Advisors, responsible for driving strategic branding initiatives and executing comprehensive global campaigns to enhance brand visibility and reputation. With a solid background in digital marketing, German previously served as a Digital Marketing Manager, focusing on multiple channels including website management, SEO/SEM, and social media. Experience also includes a role as a Media Planning Intern at Publicidad Comercial Lowe & Partners Worldwide, where strategic guidance was provided to key clients, and as a Key Account Executive at Klik Honduras, managing relationships with significant accounts. German holds a Master’s degree in Digital Marketing from EUDE Business School and a Bachelor’s degree in Audiovisual Communications and Advertising from Universidad Tecnológica Centroamericana.