Pedro Gabriel dos Santos Silva serves as the Director of Digital Sales and Marketing at Allied Brasil, where responsibilities include leading the Digital Retail and Marketing division with a team exceeding 50 members and reporting directly to the CEO. Pedro plays a key role in representing Digital Retail to the company's board and oversees the entire P&L for Digital Retail and marketing initiatives. Previous experience includes various management roles at Whirlpool Latin America, focusing on Marketplace Sales, where Pedro successfully established and led sales channels in key marketplaces in Brazil. Pedro's career began at Ipiranga Produtos de Petroleo SA, progressing from sales support to commercial advisor roles in the B2B sector. Pedro holds a degree in Production Engineering from Pontifícia Universidade Católica de Goiás.