James Ashton is a seasoned professional with extensive experience in solutions consulting and professional services. Currently serving as the Senior Director of Professional Services at Alloy since October 2020, James specializes in addressing identity risk challenges for banks and fintech companies. Prior to this role, James held multiple positions at Sailthru from November 2013 to October 2020, including Director of Global Solutions Consulting and Solutions Architecture, where responsibilities spanned across consulting and architectural solutions. At GfK - An NIQ Company, from August 2011 to November 2013, James operated as a Global Client Services Consultant, overseeing project delivery and coordinating digital measurement across international client and product groups. Earlier experience includes roles at System1 as a Senior Client Service Executive, Senior Research Associate, and Research Associate. James holds a BA in French and Information Studies from Northumbria University and a DUT in Information and Communication from Université Paris Cité.