Lance Barbin

Mobile Product Innovation at Allstate

Lance Barbin currently serves as an Innovation Specialist for the Allstate Mobile App since February 2023. Prior to this role, Lance held the position of Chief Product Officer at Product Lab LLC from December 2019 to June 2023, where expertise in digital transformation and technology consultancy was applied. From April 2016 to December 2019, Lance worked as Vice President of Product at Dealer Market Exchange, contributing to the development of DigiTraidAuto™ software. Earlier experience includes roles as Director of State and Local Government at T-Mobile from February 2014 to March 2016 and as Strategic Marketing Director at Level 3 Communications from January 2008 to January 2014. Lance Barbin holds a BBA in Marketing from The University of Texas at Austin and an MBA in Marketing from the University of North Texas.

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