Ileana Santos has accumulated extensive experience in digital marketing, currently serving as Gerente regional de marketing digital and Gerente regional de marca at Almacenes SIMAN since July 2016, where prior roles included Coordinadora regional de medios digitales. Before this, Ileana held the position of Coordinadora de medios digitales at Publicidad Comercial from August 2014 to June 2016, and served as Coordinadora de plataformas digitales at Premper Design from September 2013 to July 2014. Ileana is advancing professional qualifications through a Master Universitario en Marketing Digital at Universidad de La Rioja, expected to conclude in December 2024, and holds a Licenciatura in Comunicación Social from Universidad Centroamericana José Simeón Cañas.