Tammy Innocenti

Tammy Innocenti is an accomplished professional with extensive experience in customer relationship management and analytics. Currently serving as Vice President of CRM and Analytics at Alterra Mountain Company since December 2017, Tammy has previously held leadership roles such as Vice President of Database Marketing & Research at Mammoth Mountain and President/CEO of TBN Marketing Consulting Services. Additional experience includes a tenure as Vice President at Merkle, where Tammy was the Client Group Leader, and as Sr Vice President of Customer Relationship Marketing at DIRECTV. Tammy began professional career in the early 1990s, holding the position of Vice President, Client Services at Lexi International, and Director of Telesales at McKesson Water Products. Tammy earned a BA in Mathematics Education from Grace College.