Alexei Pineda

Alexei Pineda serves as the General Manager of Device Advertising Products at Amazon since October 2014, leading a large internal startup focused on ad monetization across Amazon's devices. Prior to Amazon, Alexei held various leadership roles at Microsoft from 2001 to 2014, including Director of Strategy and Planning for the Xbox Entertainment & Advertising division, where a strategic plan was developed to grow its digital ad platform substantially. Alexei also directed product management for Xbox, facilitating its entry into the TV advertising industry, and served as the Group Product Manager for Windows, overseeing significant enterprise product lines. Earlier experience includes a role as a Summer Associate at McKinsey & Company and as Group Product Manager for San Miguel Beer at San Miguel Corporation, where Alexei successfully relaunched the brand. Academically, Alexei holds an MBA from The University of Chicago Booth School of Business and a Bachelor's degree in Management Engineering from Ateneo de Manila University.