Raphael Barelli

Raphael Barelli is an accomplished leader at Ambev, serving as Diretor de Revendas e Centrais de Bebidas since January 2008, where responsibilities include spearheading digital sales transformation across over 100 wholesalers. Previously, in the role of Non Alcoholic Sales Director, Raphael achieved significant results including reversing a four-year decline in volume and tripling e-commerce contributions. As Regional Commercial Director, recognized for double-digit EBITDA growth and substantial market share increases for premium brands, Raphael oversaw multiple distribution centers and wholesalers. Early career positions span various roles in sales and trade marketing, with foundational experience gained at Umbro and Laramara. Raphael holds an MBA from Insper and a certificate in Disruptive Strategy from Harvard Business School Online.