Marketing and Brand Management

The Marketing and Brand Management team at Ambev is responsible for developing and executing marketing strategies that enhance brand visibility and consumer engagement across its diverse beverage portfolio. This team conducts market research to derive insights, oversees brand positioning and promotional activities, manages trade marketing initiatives, and drives innovation to adapt to evolving consumer preferences. By collaborating with various departments, the team ensures effective brand messaging and fosters a strong connection between the company’s products and its target audience.