Vince Santo

Vince Santo is an advisor at Amplience. Vince was previously the founder and managing partner at Global Commerce Advisors from August 2019 to October 2020. There, they oversaw the growth of digital commerce businesses and led the customer personalization initiative. Prior to that, they were retained by the CEO of a $2.6B publicly traded fashion apparel business to provide strategic guidance on a complex 50-country global digital transformation initiative. Vince has also advised email marketing teams on dynamic email content, automated triggers and ecommerce synergy, and eCommerce teams on conversion rate optimization (CRO) by personalizing the home page, site search, product recommendations and overall UX.

Vince Santo's educational career consists of a BA in Computer & Information Science from Iona College, an MS in Software Engineering from Iona College, and an MBA in Financial Management from Pace University.