Helena Li

Helena Li currently serves as the Global Media Director at Anker Innovations LTD, where responsibilities include developing global media strategies, establishing budget planning principles, and leading a team of 27 across various product lines. Previously, Helena Li held multiple strategic marketing roles at Microsoft, culminating as Marketing Director for Tmall Store, where significant revenue growth was achieved. Earlier experience includes positions at L'Oréal, Lenovo, The Coca-Cola Company, Wunderman, and McCann Worldgroup, with a focus on digital marketing, campaign management, and brand growth strategies. Helena Li holds a bachelor's degree in Economic Law from North China University of Technology.