Xinyun Yang

Xinyun Yang is an accomplished professional with extensive experience in brand strategy, communications, and journalism. Currently serving as the Head of Global Brand Strategy and Creative at Ant Group, Xinyun Yang has successfully developed branding strategies and creative campaigns for Ant International and Alipay+ in international markets since June 2015. Previous roles include Director of International Communications, where communication projects were strategically executed across media channels, and Deputy Director of Global Communications, focusing on establishing PR networks and relationships with key business influencers. Xinyun Yang's earlier career includes significant positions at China Business Network and Phoenix Satellite Television, where impactful reporting and live news programming were developed. Xinyun Yang holds advanced degrees in Economics and Journalism and is currently pursuing a Doctorate in Social Science at The Chinese University of Hong Kong.