Sandra Kennedy

General Manager - Sportscraft at APG & Co

Sandra Kennedy is an experienced professional in the retail and fashion industry, currently serving as General Manager at SHEIKE since October 2017, where Sandra contributes to the brand's evolution and commitment to bold, feminine designs. Prior to this role, Sandra held multiple leadership positions at Retail Apparel Group, including Brand Manager, Head of Design, Head of Product and Production, and Senior Product Developer for the yd. brand, overseeing design, product development, and marketing strategies. Earlier in Sandra’s career, a significant tenure was spent as Head Designer and General Manager at Cooper St Clothing, a celebrated fashion brand known for its chic, feminine styles. Sandra holds a Higher School Certificate from Cerdon College.

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