Hovhannes Mkhitaryan is a seasoned entrepreneur and investor with a robust background in e-commerce and digital product development. Currently, Hovhannes serves as the Founder of SEVAK coffee and OptimCommerce, and as Co-Owner of The Growth Chef Marketing Group, a consultancy focusing on various aspects of e-commerce. Hovhannes also holds multiple investor roles in companies such as xAI, Mantle, Northbeam, Factored Quality, and Carro, enhancing advancements in AI, revenue operations, ad attribution, quality control, and collaborative commerce. Previously, Hovhannes held several key positions at 310 Nutrition, leading e-commerce strategy, product development, and a team of web developers. Educationally, Hovhannes earned a Bachelor of Science in Computer Engineering from California State University, Northridge, complemented by a High School Diploma from High Tech Los Angeles.