Kateryna Zavhorodnia

Kateryna Zavhorodnia is a seasoned marketing professional with extensive experience in demand generation, growth marketing, and product marketing. Currently serving in Demand Gen Marketing at Appfire and Growth Marketing at Jexo, Kateryna previously held the role of Product Marketing Manager at Rozdoum, where responsibilities included developing marketing strategies, managing customer retention, and executing go-to-market strategies. Kateryna's expertise extends to email marketing, SEO practices, and content strategy from positions at Atlassian, where significant contributions were made to lead conversion and user retention. Additional experience includes content management at Ciklum and sales representation at Oxford University Press, complemented by a solid academic background with a Master’s degree in English and Spanish from V. Karazin Kharkiv National University.