Cruz Arreola

Cruz Arreola is an experienced implementation consultant currently working at AppFolio, Inc. since November 2021. Prior to this role, Cruz served as an onboarding specialist at Hilltop Securities Inc. from June 2019 to June 2021, where responsibilities included creating workflows using DocuSign, ensuring Advisor onboarding, and providing training. Cruz held the position of advisor experience specialist at HD Vest Financial Services from August 2018 to June 2019, contributing to a transition team and assisting Advisors with paperwork for sales execution. Earlier experience includes serving as operations manager at A&L Transmissions from August 2008 to May 2016, focusing on customer communication and developing operational strategies. Cruz holds a Bachelor’s Degree in Finance from the University of North Texas and received early education from Jesuit Dallas.