Irina Martinez Panina

Irina Martinez Panina possesses a diverse background in client strategy and sales, exemplified by current work as a Client Strategist on the Growth Team at Apple and previous experience in SMB Sales for TikTok in the DACH region. Professional history includes roles as a Junior Performance Marketing Consultant and Trainee in Performance Marketing Consulting at Mediaplus Group, as well as experience as a Business Analyst focused on Revenue & Channel Distribution at numa (formerly COSI). Early career involvement includes serving as a Sales & Reservations Agent and Receptionist during the 2018 FIFA World Cup at Hotel Baltschug Kempinski Moscow. Irina holds a Master of Science in Management with a concentration in Sales & Marketing from WHU – Otto Beisheim School of Management and a Bachelor of Arts in International Hospitality Management through a double degree program at IU International University of Applied Sciences.