Suchi Parikh-Crandall serves as a Senior Creative Director at Apple, leading global initiatives in Content, Product, Social, and emerging technologies like AR/VR since January 2015. Previously, Suchi held positions including Creative Director, managing a multi-disciplinary in-house creative agency for Worldwide Channel Sales at Apple, and Senior Creative Lead for training assets in Worldwide Enterprise Sales. Prior to Apple, Suchi founded Monkie Birdie, a company specializing in high-quality children's home decor. Additional experience includes creative direction and design work at various firms, contributing to notable projects such as documentaries and broadcast promotions. Suchi's educational background includes a Master's degree in Computer Art from Savannah College of Art and Design and a Bachelor's degree in Architecture from L. S. Raheja School of Architecture, complemented by an Executive Education certificate from Stanford Graduate School of Business.