Adi Daniel-Raicher is a highly experienced senior product manager with a strong background in data product leadership, currently leading the data product at AppsFlyer. Previously, Adi held key positions including VP of Product at Circles, where strategic direction for a SaaS B2B product was established, and Head of Product at Global University Systems, driving digital transformation initiatives during the Covid-19 pandemic. Adi's earlier roles include significant contributions as Director of the Young Adults Program at LEAD, Channel Brand Manager for renowned fashion brands, and Brand Manager at L'Oréal. Educational credentials include a Bachelor's degree in Business Management and Psychology (Cum Laude) from Tel Aviv University, an M.A. in Social Psychology (Cum Laude) from Reichman University, and an MBA in Marketing from The College of Management Academic Studies.
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