Ben Mercer

Ben Mercer is a seasoned professional in digital experience and personalization, currently serving as VP GTM Personalization at Aprimo since June 2024, where the focus is on merging content intelligence with AI-driven technologies. Prior to this, Ben co-founded Personify XP, recognized by Gartner as a 'Cool Vendor' in Personalization, which was acquired by Aprimo in 2024. Previous roles include VP for UK, Ireland, and Nordics at True Fit Corporation, a digital personalization platform, and positions at Sitecore, Optimizely, Amplience, and Isobar, all contributing to expertise in e-commerce and digital marketing strategies. Educational qualifications include a degree in Business, Finance, and Management from Durham University.