Brendan Jackson possesses extensive experience in digital insights and analytics, currently serving as the Senior Director of Website Optimisation at Aptean. Previous roles include Director of Research and Insights at Sage and Head of Digital Insights & Analytics at Smartbox Group, where Brendan also worked as a Web Analytics Specialist. Brendan's career in SEO and analytics began at iProspect and Confetti Celebrations Ltd as an SEO & Analytics Manager. Brendan holds a Bachelor of Science (B.Sc.) in Industrial and Product Design from Glasgow Caledonian University, where studies were completed from 1997 to 2001.
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