Cynthia Aarts

Cynthia Aarts serves as the Channel Manager for the Food and Beverage Industry at Aptean since January 2024, where responsibilities include developing and executing a channel strategy aligned with global business objectives and identifying growth opportunities in the EMEA region. Prior to this role, Cynthia was involved in partner and project management at Drink-IT, a subsidiary of Aptean, and held multiple positions at Prodware, including project manager and Microsoft Dynamics consultant, following a structured business solutions graduate program focusing on professional and personal development. Additional experience includes marketing roles at Information Planet, where responsibilities encompassed online and offline marketing efforts, and front office operations at Best Western Premier ART Hotel Eindhoven. Cynthia holds a Bachelor of Arts in European Studies from The Hague University of Applied Sciences and completed a minor in Intercultural Trade at Universidade de Coimbra.