Arcelik AS is a Turkey-based company, which is engaged in the production, sales and marketing, customer services after sales, exportation and importation of consumer durable goods and consumer electronics. The Group operates more than 17 manufacturing plants in Turkey, Romania, Russia, China, Republic of South Africa, Thailand and Pakistan. It operates under the following business segments: White Goods, Consumer Electronics and Other. The White Goods segment comprises washing machines, dryers, dish washers, refrigerators, ovens, cookers and the services provided for these products. The Consumer Goods segment comprises televisions primarily with flat screens, computers, cash registers, other electronic devices and the services provided to consumers for these products. The Other segment comprises the revenues from air conditioners, home appliances and furniture and kitchen gadgets except products included in White Goods and Consumer Electronics.

Logistics & Supply Chain

Arcelik

Hakan Bulgurlu

Barış Alparslan

Umut Nazif Çelik

Cem Kural

Zafer Üstüner

Akın Garzanlı

Fatih Özkadı

Zeynep Özbil

Nihat Bayız

Utku Barış Pazar

Toygan Pulat

C. Can Dinçer

Ragıp Balcıoğlu

The Commercial Management team at Arcelik is responsible for overseeing and optimizing the company's sales strategies and market positioning across various regions, including Europe, Türkiye & South Asia, and the Asia-Pacific. This team collaborates with regional Chief Commercial Officers to drive revenue growth, enhance customer engagement, and ensure effective market penetration for Arcelik's diverse range of consumer durable goods and electronics. By analyzing market trends and customer needs, they develop targeted approaches that align with the company's overall business objectives.

Commercial Management

Governance and Oversight

Leadership Team

Finance and Strategy

Commercial Management

About

Team members

Other teams at Arcelik

Governance and Oversight

Leadership Team

Finance and Strategy