Florian Muller

Florian Muller currently serves as Consulting Director and Lead Data for Marketing & Sales at Artefact, focusing on bridging the gap between business and technology through data-driven strategies in marketing, product development, and retail operations. Prior experience includes roles as China Digital Lead at LVMH Watches & Jewelry, Head of Data Transformation at Decathlon China, and Senior Manager at Advancy, where expertise in strategy consulting, M&A, and growth transformation was cultivated. Earlier positions at Parfums Christian Dior involved strategic planning and manufacturing engineering. Florian holds multiple advanced degrees, including an MSc in Strategic Management from HEC Paris and an MSc in Mechanical Engineering from Shanghai Jiao Tong University. Training at Le Cordon Bleu Paris culminated in a bakery program certification.