Nelson Tsuboi is a Senior Business Insights & Analytics Manager at Article, with a career spanning various leadership roles in marketing and analytics. Prior to Article, Nelson founded BCJ Associates, a marketing technology agency that supported Brazilian and Canadian startups. Nelson also served as Head of Performance Marketing & BI at ESCALE Brasil, contributing to the company’s growth from seed funding to a successful Series B round. Previous experience includes growth management at Nubank Brasil and marketing management at Mobly, with an early career in high-frequency trading at TAG. Nelson holds a Bachelor of Technology in Information Technology and a Bachelor of Computer Science from Universidade de São Paulo, as well as business training credentials.