Luiz Telles is a seasoned professional in storytelling and digital strategy, currently serving as Co-Founder and Chief Story Officer at A-LAB Content Lovers since March 2019, and as National Storytelling and Innovation Director at Artplan since October 2015. Telles has a proven track record of leading large teams and driving innovation, demonstrated through roles at Wunderman, where responsibilities included managing high-profile accounts such as Microsoft and Diageo, and overseeing social media strategies across Latin America. Additional experience includes positions at SKY Brasil, American Express, and Submarino, highlighting a diverse expertise in digital marketing and brand management. Telles holds a Master of Arts in Multimedia from Universidade de São Paulo and a Specialist degree in Graphic Design from Senac.