Andrea Aguilera Arrieta

Andrea Aguilera Arrieta is a skilled marketing professional with extensive experience in integrated marketing communication and brand management across various industries. Currently serving as Gerente de Mercadeo at Asesoftware, Andrea leads the design and execution of communication strategies to enhance brand awareness and support sales efforts. Previous roles include Marcom Manager Colombia at Hikvision Latinoamérica, where Andrea was responsible for internal and external communications, and Directora de Mercadeo at Geomatrix, Grupo Lafayette, focusing on trade marketing and business intelligence. With a Master's in Marketing Management and a background in industrial design, Andrea combines creativity and strategic insight to drive business growth and innovation.