Derek Goodroe

Derek Goodroe is an accomplished marketing professional with extensive experience in both architectural and retail sectors. As the Director of Marketing at Ashley McGraw Architects since November 2010, Derek oversees the development of integrated marketing strategies, collaborating with firm Principals to target key clients and pursue new business opportunities. Previously, as a Marketing Manager within the same firm, Derek led the production of around 100 unique proposals annually while enhancing tools and processes. Additional experience includes freelance marketing for The College Stores - SUNY Oswego, where Derek created various marketing materials and managed the website. Prior marketing roles at Pioneer Bank and The College Book Store enriched Derek's skills in campaign execution, design, and business development. Derek holds a Bachelor of Science degree in Business Administration with a focus on Economics from the State University of New York at Oswego.