Dandy Hartanto

Dandy Hartanto is an experienced merchandising professional with a robust background in the sports and retail industries. Currently serving as Head Of Merchandising at ASICS Corporation since October 2020, Dandy is tasked with rebuilding the ASICS brand in Indonesia, focusing on product introduction, range selection, pricing strategy, and market analysis. Prior experience includes a role as Merchandising Manager at PUMA Group, where Dandy successfully launched new product lines and developed sustainable business strategies for Southeast Asia. Additional roles include significant positions at PT Sepatu Bata, PT Fashindo Persada, and PT Mitra Adiperkasa, showcasing a strong foundation in buying, trend analysis, and sales strategy. Dandy holds a degree in Economics with a Marketing major from Universitas Trisakti and has completed specialized training in finance, negotiation, and merchandising strategy.