Kerry Liu

Kerry Liu is an experienced professional in retail and marketing management with a strong background in the gaming and consumer products industries. Currently serving as the General Manager for Asmodee Group in China since 2021, Kerry oversees business operations related to board games and trading card games. Previously, Kerry held the position of Head of Retail Development at Hasbro from 2018 to 2021, where responsibilities included channel and retail marketing management across offline and e-commerce platforms. Prior experience includes serving as Head of Direct Retail at the LEGO Group, managing key account channels, and working at Nielsen as a Senior Executive focusing on retail measurement for FMCG MNCs. Kerry began a career at Mars as a Business Solution Consultant. Educational qualifications include an MBA from Peking University and a Master’s degree in Computer Science from Huazhong University of Science and Technology.