Alena Larina

Alena Larina is an accomplished marketing professional with extensive experience in performance analysis and digital marketing. Currently serving as Performance Team Lead and former Senior Performance Analyst at Assembly Global, Alena has successfully managed a team of over nine individuals, performed comprehensive account audits, and implemented automated reporting solutions that significantly increased efficiency. Previous roles include Performance Marketing Manager, Digital Analyst, and Digital Marketing Executive, where Alena managed accounts for major tourism and fashion brands, and contributed to strategic planning and reporting automation. Alena's expertise is further complemented by experience at Dentsu Aegis Network and Havas Media Group, where digital planning and innovative reporting methods were key responsibilities. Alena holds a Master's degree in Marketing from Linnaeus University, along with a Bachelor's degree in Marketing from the same institution and additional exchange studies in Business Administration at Hochschule München University of Applied Sciences.