Joel Coppersmith

Joel Coppersmith is a seasoned marketing professional with extensive experience in digital marketing transformation, measurement, and effectiveness. Currently serving as the Global Director of Measurement & Effectiveness at Assembly Global, Joel leads diverse media and marketing projects for notable clients in fast fashion, luxury, and finance. Previous roles include Senior Business Director of Data Science & Advanced Analytics at Assembly Global, Head of Marketing at Databoxer, and Head of Marketing at MOO, where Joel was instrumental in digital brand building and customer acquisition. Joel's expertise encompasses consulting on measurement strategies, managing teams, and developing advanced analytical products across various sectors. Educational background includes a Mini MBA in Brand Management from the Marketing Week.