Brenda Etchells

Brenda Etchells is a qualified and experienced business mentor currently serving as a Business Mentor and Trusted Sounding Board to business owners since July 2023, and as the Regional Chair for the Association of Business Mentors since March 2024. With a background in strategic planning consultancy and workshop facilitation as a Director at Carduus Ltd since February 2019 and as an Associate with Cube Learning & Development since November 2020, Brenda brings extensive expertise in helping SMEs and senior leaders achieve clarity and focus. Previous roles include Strategic Planning Manager at Yorkshire Building Society Group from July 2010 to April 2019, where Brenda led the strategic planning process and managed key performance indicator reporting, as well as various managerial positions at Yorkshire Building Society and the Royal Bank of Scotland. Brenda holds an MBA from Leeds Beckett University and has a CIM diploma in Marketing from Edinburgh Napier University, along with an honors degree in Psychology from Dundee University.