Lisa Merizio Smith

Lisa Merizio Smith is a seasoned marketing professional with extensive experience in developing educational programs and enhancing member engagement. Currently serving as Senior Manager at the Association of National Advertisers since July 2018, Lisa focuses on data analytics and direct marketing initiatives, and excels in project management for events. As the Principal at MANTLEmarketing, Lisa supports local businesses through social media marketing and event management. Lisa previously contributed as a Consultant for Member Engagement Strategies & Social Media, revitalizing DMA member groups and organizing webinars. Additionally, Lisa held the position of Director, Segment Services at the Direct Marketing Association, where management of over 15 specialty member groups led to significant budget contributions. Lisa holds a Bachelor of Science in Marketing from Rutgers University and an Associate of Arts degree from the University of Maryland - Far East Division.