Adriana Licciardello

Adriana Licciardello is a seasoned professional in event management and business development with extensive experience across various industries. Currently, as the Head of Events and Business Solution Manager at WHITE SHOW MILANO, Adriana leads a team in designing and executing both national and international events while managing budgets and fostering partnerships. Adriana also serves as a Sommelier with the Associazione Italiana Sommelier, organizing public tasting events and speaking at sommelier diploma courses. Previous roles include PR Manager and Business Developer at QMI and Events and Media Planning Manager at Hearst Magazines, where Adriana conceptualized and managed major corporate events and trade fairs. Adriana's career began in media planning at JWT and progressed through several prestigious companies, showcasing a robust background in marketing and communication backed by degrees from Accademia di Comunicazione and Università di Catania.