Afiq Azfar is a skilled product manager with extensive experience in digital performance improvement and UX design. Currently serving as a Senior Product Manager at Astro since April 2022, Afiq focuses on enhancing the digital landscape for sports, radio, and Malay audience platforms, implementing diverse content strategies to increase user engagement. Previous roles include Product Manager and Product Designer, where Afiq excelled in creating high-quality UX design solutions and simplifying complex design problems. Afiq's career also includes an Executive Digital role at UEM Edgenta Berhad, coordinating projects for commercial and healthcare divisions, and a Business Development Internship at oBike Global, where Afiq secured numerous partnerships. Afiq holds a Bachelor of Business Administration from Universiti Teknologi MARA and a Diploma in Business Studies from Kolej Poly-Tech MARA Bangi.
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