Set at the intersection of ecommerce and editorial, At the Crosswalk is a consulting agency founded by Kelly Dawson that specializes in content creation and strategy within the lifestyle space.

For more than a decade, Kelly Dawson has immersed herself in the lifestyle space as a dynamic media professional who knows the power of a good story. Her work has appeared in almost every major American design publication, including Architectural Digest, Dwell, Martha Stewart Living, Domino, House Beautiful, Real Simple, Cup of Jo, Food52, and Apartment Therapy, among others. She's also written about food and travel for Bon Appétit and AFAR, and served as a guest editor at Refinery29.

At the Crosswalk is a culmination of Kelly’s unique perspective as an editorial expert with an entrepreneurial mindset. In addition to her writing career, she single-handedly launched Hunker and SemiStories for Semihandmade with a clear understanding of how editorial decisions can bolster ecommerce sales and foster a community. Through precise content planning, clear production goals, and connections to a sought-after range of talent, Kelly’s insights propelled both sites to success.

Kelly has long worked behind the scenes with startups, architecture firms, interior designers, and influencers to craft attention-grabbing content and ongoing strategy specific to their goals. At the Crosswalk simply makes it official—and where there’s a name, there’s a good story to tell. 



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At the Crosswalk

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