Reinaldo Rech Filho

Reinaldo Rech Filho is a seasoned professional with extensive experience in commercial leadership within the steel distribution sector. Currently serving as Commercial Director at PANATLANTICA TUBOS S.A. and as National Sales Director at Atkore International since August 2006, Reinaldo has developed strategic approaches to enhance commercial operations in the Southern and Southeastern regions of Brazil. Prior roles include National Sales Director at Atkore International Ltda., where responsibilities involved overseeing the sales representative network across Brazil and formulating commercial policies and strategies for the company's flat steel market in South America. Reinaldo holds a degree in Business Administration with a focus on Sales, Distribution, and Marketing from the University of Caxias do Sul.