Attention proves every day that social media is fundamentally altering purchase decisions. We create social experiences designed around where consumers are in a given purchase cycle. With unparalleled insights into how consumers browse, research and buy, we measure the conversations that count, such as “Do more people want to buy my product todayversus yesterday?”By understanding the intent behind communications in social media, we can pay attention to the moments that matter most. With 100 professionals in 5 global offices managing more than 500 programs, our analytics, planning, creative, newsroom-content, digital development, and cross-media engagement teams surface purchase intent and drive sales lift throughout earned, owned, paid and partner media.Social is a behavior, not a channel. People have an inherent need to share and socialize. We create the most disruptive experiences in social because we tap into natural social behavior. Many brands create digital experiences by organizing around the brand. Attention organizes around the consumer. Our disruptive approach creates organically cross-channel experiences, uniting, search, social and email to drive the customer journey.

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