Marcella G.

Marcella G. is a seasoned marketing professional with extensive experience in campaign strategy and execution. Currently serving as a Marketing Automations Analyst at Availity since April 2022, Marcella has successfully developed targeted email marketing campaigns using platforms like Pardot and Salesforce, resulting in significant increases in engagement metrics. As the Founder of The Root Remedy, Marcella leads an innovative wellness brand focused on gut health and mental wellness, featuring an AI digital health assistant. Previous roles include Senior Marketing Specialist at Utility Telecom, where Marcella developed brand guidelines and analyzed customer engagement, and a Marketing Intern at Be Madrid, where Marcella created standard operating procedures and managed digital content. Marcella holds a Bachelor's Degree in Business Administration with a concentration in Marketing from California State University San Marcos.