John Philip is an experienced digital marketing professional currently serving as the Global Digital Marketing Performance Manager at Avid, where responsibilities include leading the development and execution of global paid media strategies across multiple channels to support B2C and B2B business objectives. Prior roles include Director of Digital Content at Audacy, Co-Founder of Marketing 160, and various consultancy positions in eCommerce and digital content strategy. John Philip also has a significant background in music and entertainment production, including partnerships in music production companies and extensive work with notable clients across the music and film industries. Education includes a Bachelor of Science in Professional Studies with a focus on Social Media Marketing and Business Analytics from Brigham Young University - Idaho, along with multiple relevant certifications.