Sam McLaughlin

Sam McLaughlin is a seasoned creative professional currently serving as the Creative Lead at Aviva since August 2021. In this role, Sam oversees the creative direction of the marketing studio across various sectors, including Car Insurance, Health, Wealth, and Retirement, and leads a multidisciplinary team responsible for workflow, design, copy, and production planning. Prior to Aviva, Sam held multiple roles at Computershare, including Interim Head of Content & Creative and Creative Design Manager, and worked at Clarks for over a decade in various design positions. Early career experiences include graphic design internships at Sainsbury's and New Look. Sam is recognized as a brand guardian at Aviva and actively contributes to the brand's creative strategy.