Fernanda Guidolim

Fernanda Guidolim is a seasoned Product Marketing Manager with extensive experience in developing go-to-market strategies, positioning, and messaging across various industries. Currently at Avivatec, Fernanda focuses on consumer insights and competitive positioning, having previously held similar roles at Pulsus and Intelipost, where responsibilities included demand generation, stakeholder education, market analysis, and sales enablement. Earlier experience includes product marketing tasks at Sanavita, Delphi Technologies, and Bosch Brasil, where Fernanda was involved in automotive product lines and strategic communication. Educational achievements include a recent degree in Digital Marketing Management from ComSchool International, an MBA in Marketing from Ecossistema Inova, and a degree in Advertising from Universidade Metodista de Piracicaba.