Guilherme Lopes

Guilherme Lopes is an experienced marketing professional currently serving as Group Product Marketing Manager at Avivatec since September 2024. Prior to this role, Guilherme worked as Coordenador de Marketing at Dr.Cash, overseeing an in-house agency and contributing to significant product launches such as a new clinic panel and a patient app. Guilherme has held positions at Banco Modal as Product Marketing Analyst, where involvement included strategy execution for investment products, and at Fintech Magalu as Marketing Analyst, focusing on the rollout of digital financial solutions. Earlier experiences include roles at Eli Lilly, Limppano S/A, BRF, and Ambev, providing a strong foundation in product marketing and commercial strategies. Guilherme holds a Bachelor’s degree in Marketing from Universidade de São Paulo and is currently pursuing an MBA in Marketing at USP/Esalq.