Katharina Goldbach

Katharina Goldbach is a seasoned marketing professional with extensive experience in multichannel marketing and campaign management. Currently serving as a Multichannel Marketing Managerin at AVM GmbH since July 2023, Katharina previously held the position of Campaign Managerin at MYTOYS GROUP, where responsibilities included newsletter planning and target group determination. Prior experience includes roles in customer campaigns and loyalty at Otto (GmbH & Co KG), focusing on online promotion, newsletter development, and SEO. Katharina gained foundational experience through internships in content management, customer relationship management, and consulting. Academically, Katharina holds a Master's degree in International Marketing Management and a Bachelor's degree in International Business Administration from The Berlin School of Economics and Law, along with an exchange degree from EDHEC Business School.