John Siniff is a seasoned media professional with extensive experience in content leadership. Currently serving as a Partner at Avōq, John previously held several key positions at Subject Matter, including Executive Vice President, Senior Vice President of Content, and Vice President of Content. Additionally, John contributed to USA TODAY in various editorial capacities, such as Cover Story Editor, Op-ed Editor, and Deputy Page One Editor/Night News Editor. John Siniff earned a Bachelor’s degree in Journalism from The University of Texas at Austin, attending from 1986 to 1990.