Yair Zadok is a seasoned digital marketing professional with extensive experience in leading digital strategies across various companies. Currently serving as the Digital Director at Azami Global since March 2024, Yair previously held the position of Product Marketing Specialist at GenCell Energy from June 2022 to March 2024, and as the Head of Digital Marketing at Tadiran Group from January 2018 to June 2022, where responsibilities included crafting customer journeys that bridged B2C and B2B interactions. Additional roles include Digital Department Manager at Eshchar & More Advertising and New Media Manager for the City of David, demonstrating a solid foundation in digital strategy development and campaign management. Yair holds a Bachelor of Arts in Communication and Media Studies from Ariel University, earned between 2011 and 2014.