Jair Fernández

Jair Fernández is an experienced National Key Account Manager currently working with Bacardi since July 2023, where responsibilities include defining, developing, and implementing commercial strategies with major national customers like Carrefour, Mercadona, and Auchan. Prior to Bacardi, Jair held the same position at PASTAS GALLO from January 2021 to July 2023, successfully managing key accounts and leading annual negotiations. Jair also worked as a National Account Manager at COMPO, where responsibilities expanded to the Retail and DIY channels, and previously held roles in project management, marketing research, and supply chain support across various companies including Decathlon España and Avangard Mobile. Jair holds a Bachelor of Business Administration with a focus on Marketing from Universitat de Barcelona and has a degree in International Commerce from Joaquím Mir.