Xu Phoebe

Xu Phoebe is a seasoned digital marketing professional with extensive experience in ecommerce and brand management. Currently serving as Digital Director at Bacardi since April 2021, Xu previously held the position of Ecommerce Director for TOM FORD at The Estée Lauder Companies Inc. from July 2018 to 2021. Prior to this, Xu was with The Coca-Cola Company, where roles included E-Marketing Director and Senior E-Marketing Manager, leading strategic initiatives across various brands and channels. Xu's career began at Cadbury Food Co China as a Management Trainee, progressing to Brand Manager, and includes experience as Senior Brand IMC Manager at L'Oréal. Xu holds a Bachelor of Business Administration from the State University of New York.